Old Breakfast Food Ads

The food ad category features some of the most creative and interesting ads run in old newspaper ads. Here you will see some familiar names like Shredded Wheat, Quaker Oats and Grape Nuts. Others have gone out of business a long time ago but it sure is fun to see the brands that people used in that era.

 Harry Champion - Yorkshire Puddin - 1910 - Press Play Button

Breakfast products and Cereal ads made up a large portion of the old newspapers advertising space. Having a good breakfast was as important back then as it is today.

The fine print: In the Shredded Wheat Ad Below left from 1905.

Made In Nature's Laboratory – In the whole wheat berry nature has given man a complete and perfect food with every element in it for the making of bone, brain and brawn. The most of these nutritive elements are in the outer coatings of the wheat kernel. In the modern process of milling these are cast aside and we get the starch granules in the shape of “wheat flour” All the nourishing, body-building elements of the whole wheat are held in natural purity and presented in digestible form in shredded whole wheat biscuit.

It is cooked wheat drawn out into fine shreds, rendering it porous and light without the use of yeast, baking powder or any other chemical. It is the wheat, the whole wheat and nothing but the wheat – nothing added to it and nothing taken away – made in the cleanest, largest and most hygienic building in the world devoted to food production. Shredded Whole Wheat Biscuit should be slightly warmed before serving. It is delicious with cream or hot milk. It may be made into many palatable dishes in combination with fruits or vegetables.

Try Triscuit, the new cracker, to be used as toast or wafer. Sold by all grocers. Send for a free booklet, “The Vital Question”

The Natural Food Company – Makers Of Shredded Wheat Products – Niagra Falls, NY.

 Quaker Puffs Commercial

 Heres the fine print:

Horlick's Malted Milk for the Seven Ages – is a delicious food-drink, very nutritious and digestible. It up builds the young, refreshes and sustains the aged and invalids. More healthful than tea, coffee or cocoa, as it assists digestion, nourishes and invigorates. Pure, rich milk with the extract of choice malted grains, reduced to powder form, soluble in water. Needs no cooking or addition of milk. A glassful, hot upon retiring, brings refreshing sleep.

Unscrupulous Dealers may try to palm off an imitation, therefore always ask for “Horlick's” the original and genuine MALTED MILK.

cooking is my life, Cooking Is My Life! by oldiesbutgoodies
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Breakfast Made Easy - Pancakes or griddle cakes are as old as the English language and are likely to endure as long.

 “The flour makes a good griddle cake in skillful hands, but to some persons lacks character and taste. Rice by itself is open to the same objection, while cornmeal goes to the other extreme, and to some palates is of too coarse or pronounced flavor. A mixture of all three of these grades blends their varied flavors into one taste, to which no exception can be taken by any one. We sell Hecker's Old Homestead Pancake, the best to be had. The proper quantity of raising powder is already added and nothing is left to the cook to do but moisten with water or milk and bake – a hungry family will do the rest.” From the Ocala Banner Jan 30, 1903.